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The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
Stephen DenningHow much do you like this book?
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In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
Categories:
Year:
2005
Edition:
1
Publisher:
Jossey-Bass
Language:
english
Pages:
384
ISBN 10:
0787981079
ISBN 13:
9780787981075
File:
PDF, 1.53 MB
Your tags:
IPFS:
CID , CID Blake2b
english, 2005
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