Consumer Behaviour and Advertising Management

Main
Business & Economics - Sales & Marketing
Consumer Behaviour and Advertising...

Consumer Behaviour and Advertising Management

Matin Khan

0 / 0

How much do you like this book?

What’s the quality of the file?

Download the book for quality assessment

What’s the quality of the downloaded files?

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment.

Categories:

Business & Economics - Sales & Marketing

Year:

2006

Publisher:

to New Age International Pvt Ltd Publishers

Language:

english

Pages:

391

ISBN 10:

812241947X

ISBN 13:

9788122419474

File:

PDF, 4.28 MB

IPFS:

,

english, 2006

Download (pdf, 4.28 MB)

Conversion to is in progress

Conversion to is failed

You may be interested in

Peelen E., Beltman R. — Customer Relationship Management

Pricken Mario — Creative advertising : ideas and techniques from the world’s best campaigns

George E. Belch, Michael A. Belch — Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition

John Swarbrooke, Susan Horner — Consumer Behaviour in Tourism, Second Edition

Paul Copley — Marketing Communications Management: Concepts and Theories, Cases and Practices

Peter Mudie, Angela Pirrie — Services Marketing Management, Third Edition (Services Marketing Management)

Daniel C. Funk — Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

Philip Kotler — Marketing Management: Millennium Edition

Chan, Eugene, MacInnis, Deborah J., Pieters, Rik, Hoyer, Wayne, Northey, Gavin — Consumer Behaviour

Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bayne — CB: consumer behaviour

Scott Dacko — The Advanced Dictionary of Marketing: Putting Theory to Use

Nigel Bradley — Marketing Research : Tools And Techniques

John Doorley, Helio Fred Garcia — Reputation Management: The Key to Successful Public Relations and Corporate Communications

John Desmond — Consuming Behaviour

Michael Solomon — Consumer Behaviour

Leon G. Schiffman — Consumer Behaviour: A European Outlook

Hollensen, Svend — Marketing management : a relationship approach

Michael D. Hutt, Thomas W. Speh — Business Marketing Management: B2B, 10e

Maison, Dominika — Qualitative marketing research: understanding consumer behaviour

Andrew Smith — Consumer Behaviour and Analytics

Luke Sullivan — Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Philip Hans Franses, Richard Paap — Quantitative models in marketing research

Frank Kardes, Maria Cronley, Thomas Cline — Consumer Behavior

Thomas J. Reynolds, Jerry C. Olson — Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Dave Patten — How to Market Your Business: A Practical Guide to Advertising, PR,..

Richard M.S. Wilson, Colin Gilligan — Strategic Marketing Management, : planning, implementation and control

Adrian Payne — Handbook of CRM Achieving Excellence through Customer Management

Arjun Chaudhuri — Emotion and Reason in Consumer Behavior

Elizabeth Parsons, Pauline Maclaran — Contemporary Issues in Marketing and Consumer Behaviour

Dr Chris Hackley — Advertising and Promotion: Communicating Brands

Pamela Danziger — Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch — Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Haugtvedt, Herr, Kardes — Handbook of Consumer Psychology (Marketing and Consumer Psychology Series)

Shelly Rodgers (editor), Esther Thorson (editor) — Advertising Theory

Michael Phillips, Salli Rasberry, Mary Randolph, Mary Randolph — Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success

Michael Phillips, Salli Rasberry — Marketing without Advertising

Terence A. Shimp, J. Craig Andrews — Advertising Promotion and Other Aspects of Integrated Marketing Communications

Christer Holloman — The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters — Consumer Behavior

Andrew Smith — Consumer Behaviour and Analytics

Henri Baudet, Henk van der Meulen — Consumer Behaviour and Economic Growth in the Modern Economy

Most frequently terms