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Strategic Brand Management: Building, Measuring, and...

Main
Business & Economics - Sales & Marketing
Strategic Brand Management: Building,...

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob

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Categories:

Business & Economics - Sales & Marketing

Year:

2015

Publisher:

Pearson Education

Language:

english

ISBN 10:

9332558930

ISBN 13:

9789332558939

File:

PDF, 106.31 MB

IPFS:

,

english, 2015

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